Thrifty Banker
  • Politics
  • Business
  • World
  • Investing
  • Politics
  • Business
  • World
  • Investing

Thrifty Banker

Business

Disney to raise monthly price on ad-free Disney+ to $13.99

by August 10, 2023
August 10, 2023
Disney to raise monthly price on ad-free Disney+ to $13.99

Disney is raising prices on almost all of its streaming offerings as it looks to accelerate profitability for the business.

Commercial-free Disney+ will cost $13.99 per month, a 27% increase, beginning Oct. 12. Disney+ with ads will remain $7.99 per month. Disney will also expand its ad-tier offering to select markets in Europe and in Canada beginning Nov. 1.

Disney is increasing the price of Hulu without ads to $17.99 per month, a 20% price hike. Hulu with ads will also stay the same price, at $7.99 per month.

For comparison, Netflix’s standard plan without commercials is $15.49 per month. Warner Bros. Discovery’s Max is $15.99 per month.

The decision to price Disney+ nearly as high as commercial-free Netflix and Max, and charge even more for Hulu, signals Disney believes its content library can compete with both of those services. When Disney Chief Executive Officer Bob Iger launched Disney+ in 2019, he deliberately set the niche family offering at a low price of $6.99 per month — nearly half the price of Netflix.

Last year, Disney increased the cost of Disney+ by $3 per month. During the company’s May quarterly earnings conference call, Iger acknowledged he was surprised the price increase led to minimal cancelations of the service.

“We were pleasantly surprised that the loss of subs, due to what was a substantial increase in pricing for the non-ad-supported Disney+ product, was de minimis,” Iger said at the time. “It was some loss, but it was relatively small. That leads us to believe that we, in fact, have pricing elasticity.”

Disney is now betting consumers will pay more for its streaming services even as the Hollywood writers and actors strikes threaten its content pipeline in the coming months.

For consumers who want both Disney+ and Hulu without commercials, they can pay $19.99 per month in a new “premium duo” offering — a $12 per month savings. The Disney+ and Hulu bundle with ads will not change from its $9.99 per month price.

Disney also increased the price of its bundle of Disney+ (no ads), Hulu (no ads) and ESPN+ (with ads) to $24.99 per month from $19.99 per month. The bundle of all three products with commercials will be $14.99 per month, an increase of $2 per month.

Disney said Wednesday its streaming division lost $512 million in its fiscal third quarter. Disney+ excluding India’s Hotstar added 800,000 subscribers during the period. Disney+ ended the quarter with 105.7 million Disney+ subscribers, excluding Hotstar, and about 146 million in all.

Disney is also increasing the price of Hulu + Live TV with ads to $76.99 from $69.99 per month. The commercial-free Hulu + Live TV will jump to $89.99 per month from $82.99 per month.

More from CNBC

Disney says it will crack down on password sharing, following Netflix’s lead Disney posts mixed results for quarter plagued by streaming woes, restructuring costs Thursday’s inflation data may be low, but don’t expect the Fed to declare ‘mission accomplished’ yet

This post appeared first on NBC NEWS
0
FacebookTwitterGoogle +Pinterest
previous post
Pampa Metals
next post
Disney posts mixed results for quarter plagued by streaming woes, restructuring costs

Related Posts

Cyberattack cost MGM Resorts about $100 million, Las...

October 9, 2023

Comcast to bundle Peacock, Netflix and Apple TV+...

May 15, 2024

Largest U.S. sportsbooks join forces to tackle problem...

March 28, 2024

Honda recalls thousands of hybrids over electrical issue...

December 22, 2023

JPMorgan Chase CEO Jamie Dimon on Trump tariffs: ‘Get...

January 23, 2025

Pending home sales drop to a record low,...

December 3, 2023

Collapsed crypto exchange Mt. Gox is about to...

July 3, 2024

Walmart rolls out new training programs for skilled...

June 6, 2024

Has the Stanley cup hype reached its peak?

January 7, 2024

The U.S. economy grew at a 3.3% pace...

January 27, 2024

    Sign up for our newsletter to receive the latest insights, updates, and exclusive content straight to your inbox! Whether it's industry news, expert advice, or inspiring stories, we bring you valuable information that you won't find anywhere else. Stay connected with us!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Popular

    • 1

      Top 10 Countries for Natural Gas Production (Updated 2024)

      April 6, 2024
    • 2

      Understanding Lithium Mineralogy from an Investment Perspective

      September 12, 2023
    • 3

      US Capital Global Facilitates $50MM Financing to Accelerate Charbone Hydrogen’s North American Expansion

      June 6, 2025
    • 4

      Israel confirms it is arming Hamas rivals in operation opposition calls ‘complete madness’

      June 6, 2025
    • 5

      A GOP operative accused a monastery of voter fraud. Nuns fought back.

      January 3, 2025
    • 6

      Crypto Market Recap: Strategy Eyes US$1B Raise for Bitcoin Push, UK Regulator Reverses ETN Ban

      June 6, 2025
    • 7

      China’s aircraft carriers send message in the open Pacific for the first time – and bigger and more powerful ships are coming

      June 16, 2025

    Categories

    • Business (1,053)
    • Investing (2,079)
    • Politics (2,977)
    • Uncategorized (20)
    • World (3,387)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: thriftybanker.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 thriftybanker.com | All Rights Reserved