Thrifty Banker
  • Politics
  • Business
  • World
  • Investing
  • Politics
  • Business
  • World
  • Investing

Thrifty Banker

Business

Target says Pride collection will appear in ‘select’ stores, cuts LGBTQ apparel for kids

by May 14, 2024
May 14, 2024
Target says Pride collection will appear in ‘select’ stores, cuts LGBTQ apparel for kids

Target will limit which stores sell LGBTQ-themed products following last year’s firestorm over its decision to sell products designed for transgender people.

The retailer said Thursday that it would be selling its Pride merchandise in a select number of its nearly 2,000 stores and on its website this year, citing “historical sales performance.” It added that in addition to selling LGBTQ-themed home and food and beverage items, apparel from its Pride collection this year will be tailored to adults. No Pride apparel for children will be sold.

The latest decision, first reported by Bloomberg News, represents a change from offering the products in all Target stores, as the company has done in previous years.

‘Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round,’ a spokesperson for the company said in an email on Friday. ‘Most importantly, we want to create a welcoming and supportive environment for our LGBTQIA+ team members, which reflects our culture of care for the over 400,000 people who work at Target.’

‘We have long offered benefits and resources for the community, and we will have internal programs to celebrate Pride 2024,’ the spokesperson added.

Last year, Target was the focus of a social media-fueled boycott by some shoppers who disagreed with the retailer’s decision to sell swimsuits for trans people, with many individuals falsely accusing the retailer of selling them to children. The retailer’s Pride-themed clothing for children included apparel with supportive slogans such as “Just be you” and “Trans people will always exist!”

Target has spent the better part of a decade publicly supporting the LGBTQ movement following a controversy involving its CEO’s donation in 2010 to a group that supported a gubernatorial candidate who opposed gay marriage.

But last year’s backlash resulted in the company pulling trans-oriented products from its shelves amid scenes of store employees being harassed by customers.

Target was also falsely accused of selling ‘satanic’ children’s clothes, further alienating some conservative shoppers.

Some conservatives celebrated the company’s announcement to dial back this year’s collection.

“Target won’t be pumping every store with pride crap this year and that’s a win,” conservative media personality and political commentator Tomi Lahren wrote on X on Friday. “Why do we ALL need to celebrate who you sleep with?!!!”

Target is far from the only company that has come under pressure to pare down its support for the LGBTQ community in recent years. 

In 2022, Florida lawmakers passed legislation to strip Disney of control over Walt Disney World’s self-governing district after the company voiced opposition to Florida’s so-called Don’t Say Gay law. In response, Disney sued Florida Gov. Ron DeSantis and his allies, arguing that the state violated the company’s free speech rights. The two parties reached a settlement over the self-governing district earlier this year.

Bud Light faced a social media firestorm last year after transgender influencer Dylan Mulvaney appeared in an online ad for the company. Sales of the popular American beer brand dipped and calls for boycotts surged after the spot.

Several weeks ago, NBC News was first to report that Best Buy offered to screen LGBTQ nonprofit donations earlier this year following pressure from a conservative nonprofit.

“Nothing has changed in the ways we give to LGBTQIA+ organizations,” Carly Charlson, a spokesperson for Best Buy, said in statement earlier this month. “At Best Buy, we strongly believe in an inclusive work environment with a culture of belonging where everyone feels valued and has the opportunity to thrive.”

Target said in its statement Thursday that it will continue to support LGBTQ organizations, including the nation’s largest LGBTQ advocacy group, the Human Rights Campaign, and to spotlight LGBTQ-owned brands throughout the year.

Kelley Robinson, the HRC’s president, said in a statement on Friday that ‘companies need to understand that community members and allies want businesses that express full-hearted support for the community.’

“Target’s decision is disappointing and alienates LGBTQ+ individuals and allies at the risk of not only their bottom line but also their values,’ she said.

This post appeared first on NBC NEWS
0
FacebookTwitterGoogle +Pinterest
previous post
U.S. autoworkers union seeks tough victory at Mercedes plant in Alabama
next post
Reports of Biden White House keeping ‘sensitive’ Hamas intel from Israel draws outrage

Related Posts

How thousands of Americans got caught in fintech’s...

July 3, 2024

Tesla CFO Zach Kirkhorn steps down

August 9, 2023

UAW says it’s expanding strike to include major...

October 12, 2023

Bud Light sales plunged after boycott over campaign...

August 8, 2023

Sam Altman rejoins OpenAI board of directors, months...

March 9, 2024

Weeks into the Covid booster rollout, parents of...

October 4, 2023

Social Security checks are about to change. Here’s...

December 20, 2023

New inflation data to reveal consumer strength amid...

October 12, 2023

Summer Fridays are on the decline — companies...

June 17, 2024

Is it time to rethink the 4% retirement...

May 15, 2024

    Sign up for our newsletter to receive the latest insights, updates, and exclusive content straight to your inbox! Whether it's industry news, expert advice, or inspiring stories, we bring you valuable information that you won't find anywhere else. Stay connected with us!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Popular

    • 1

      Top 10 Countries for Natural Gas Production (Updated 2024)

      April 6, 2024
    • 2

      Understanding Lithium Mineralogy from an Investment Perspective

      September 12, 2023
    • 3

      US Capital Global Facilitates $50MM Financing to Accelerate Charbone Hydrogen’s North American Expansion

      June 6, 2025
    • 4

      Israel confirms it is arming Hamas rivals in operation opposition calls ‘complete madness’

      June 6, 2025
    • 5

      A GOP operative accused a monastery of voter fraud. Nuns fought back.

      January 3, 2025
    • 6

      Crypto Market Recap: Strategy Eyes US$1B Raise for Bitcoin Push, UK Regulator Reverses ETN Ban

      June 6, 2025
    • 7

      China’s aircraft carriers send message in the open Pacific for the first time – and bigger and more powerful ships are coming

      June 16, 2025

    Categories

    • Business (1,056)
    • Investing (2,083)
    • Politics (2,977)
    • Uncategorized (20)
    • World (3,391)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: thriftybanker.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 thriftybanker.com | All Rights Reserved