Thrifty Banker
  • Politics
  • Business
  • World
  • Investing
  • Politics
  • Business
  • World
  • Investing

Thrifty Banker

Business

Levi Strauss to sell Dockers to brand management firm Authentic Brands Group

by admin May 21, 2025
May 21, 2025
Levi Strauss to sell Dockers to brand management firm Authentic Brands Group

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million, the companies announced Tuesday. 

Under the terms of the deal, Authentic will own Dockers’ intellectual property while Centric Brands will take on operations, handling manufacturing, sourcing and distribution. Under the brand management business model, Levi’s stands to make up to $391 million in future years based on how well Dockers performs under the Authentic umbrella, which also includes Forever 21′s intellectual property and brands like Reebok and Nautica.

“The Dockers transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer first approach, growing our international presence and investing in opportunities across women’s and denim lifestyle,” Levi’s CEO Michelle Gass said in a statement. “After a robust process, we are confident that we maximized the value of the business and that Authentic is the right organization to usher in the next chapter of growth for the Dockers brand.” 

In October, Levi’s announced it was considering selling Dockers as it looked to focus on growing its namesake line and its athleisure brand, Beyond Yoga. Levi’s created Dockers in 1986 as a hedge against denim and to offer consumers an alternative: khakis. The brand was hugely popular throughout the 1990s and 2000s, but khakis have since fallen out of fashion in the U.S., especially recently as denim makes another comeback. 

To grow Dockers, Levi’s needed to offer more tops and bottoms, but the company is doing the same thing at its namesake banner and there was too much overlap between the two brands. Dockers’ performance was also dragging down Levi’s results and Gass, who took the helm of the company a little over a year ago, has been working to cut off extraneous businesses to fuel growth and focus on direct selling. 

In the three months ended March 2, Levi’s reported $67 million in revenue related to Dockers. The figure isn’t comparable to the year-ago period because Levi’s only recently started breaking out the performance of each individual brand. 

While khakis have fallen out of favor in the U.S., Dockers is still popular abroad, which is what makes a brand management company a strategic fit, according to people who have seen Dockers’ financials and spoke on the condition of anonymity because the details were private. Firms like Authentic are skilled at rapidly licensing and deploying brands internationally.

In a press release, Authentic said it plans to “unlock new opportunities” for Dockers through its global network of 1,700 licensing partners. It said it is in active discussions with regional operators in Latin America, Europe, the Middle East and Asia to expand Dockers’ existing businesses across those markets. 

“Few brands own a category the way Dockers does, yet still have so much room to grow,” said Matt Maddox, president at Authentic. “Its legacy in casualwear gives it a strong foundation, but the real opportunity lies in reimagining the brand for a new generation. Through our global platform and deep licensing network, we’re committed to stewarding the brand into its next era of growth and relevance.”

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
First major piece of Bayesian superyacht recovered from seabed
next post
Tariffs or not, a Chinese baby products company is ramping up its U.S. expansion

Related Posts

McDonald’s aims to open nearly 9,000 restaurants, add...

December 7, 2023

Grand Canyon University, largest for-profit college, fined $37.7...

November 1, 2023

Target doubles bonuses for salaried employees as profits...

March 25, 2024

Frontier CEO urges crackdown on ‘rampant abuse’ of...

May 24, 2024

Rite Aid files for second bankruptcy in two...

May 7, 2025

Cargo thieves are attacking the U.S. supply chain...

May 11, 2025

Warner Bros. Discovery’s NBA rights offer could put...

May 24, 2024

More discounts — and pitfalls — await holiday...

November 30, 2023

Bob Iger says Disney’s mission is to entertain,...

April 5, 2024

‘Would you like to upgrade?’ Travel brands want...

January 14, 2024

    Sign up for our newsletter to receive the latest insights, updates, and exclusive content straight to your inbox! Whether it's industry news, expert advice, or inspiring stories, we bring you valuable information that you won't find anywhere else. Stay connected with us!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Popular

    • 1

      Top 10 Countries for Natural Gas Production (Updated 2024)

      April 6, 2024
    • 2

      Trump-era China sanctions ended by Biden may be revived under new House GOP bill

      June 27, 2024
    • 3

      Top 10 Uranium-producing Countries (Updated 2024)

      April 18, 2024
    • 4

      A GOP operative accused a monastery of voter fraud. Nuns fought back.

      January 3, 2025
    • 5

      Australian abolitionist, Grace Forrest, receives coveted ‘Freedom from Fear’ award

      April 13, 2024
    • 6

      LME Sanctions on Russian Metal Push Copper, Nickel and Aluminum Prices Higher

      April 17, 2024
    • 7

      Top 9 Nickel-producing Countries (Updated 2024)

      April 23, 2024

    Categories

    • Business (1,027)
    • Investing (2,042)
    • Politics (2,977)
    • Uncategorized (20)
    • World (3,343)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: thriftybanker.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 thriftybanker.com | All Rights Reserved